Web Colors & Fonts

Web Colors

To meet web accessibility standards, text on the web must be in high contrast to its background (7:1 for body text, 4.5:1 for headings).

Visual Identity: Core Colors

Blue, White, Fight Fight!

The iconic colors that lead the charge. Bold. Timeless. Unmistakably Georgia Southern.

  • GS Navy

    #001344
    RGB: 0 19 68

  • White

    #FFFFFF
    RGB: 255 255 255

The Finishing Touch

These hues bring balance, accessibility and flexibility to our brand system.

  • Logo Gold

    #9A8348
    RGB: 154 131 72

  • Accessible Gold

    #B9832D
    RGB: 185 131 45

  • Athletic Grey

    #A5ACAF
    RGB: 165 172 175

Special Use Only

Primarily reserved for University Communications & Marketing use, these accent colors add bold emphasis when used sparingly and intentionally.

  • Apple Green

    #9EB000
    RGB: 158 176 0

  • Sky Blue

    #68CAEB
    RGB: 104 202 235

  • Amber

    #F3BB05
    RGB: 243 187 5

  • Silver

    #B4AEA8
    RGB: 180 174 168

  • Rose

    #ED2780
    RGB: 237 39 128

Web & Brand Fonts

Our typography system reflects the bold, confident and approachable voice of Georgia Southern. We use a carefully selected trio of Google Fonts to maintain clarity, hierarchy and personality across all brand materials.

Inter serves as our primary headline typeface. Its clean geometry and contemporary design deliver a strong, modern presence—perfect for grabbing attention and anchoring our most important messages. Inter’s versatility and digital-first design make it ideal for both web and print environments.

Bitter is our secondary display font, used for subheads. With its sturdy, serif structure, Bitter brings a subtle sense of tradition and formality that complements the boldness of Inter. It’s especially effective when used to introduce supporting ideas, adding contrast and sophistication without distraction.

Together, Inter and Bitter create a balanced typographic system that communicates with impact and intention, reinforcing our identity while ensuring readability across all platforms.

Web Logos